The
Headphone
Generation
01
Problem
02
Creative Challenges
03
Hypothesis
04
Answers
01
Problem
The significant increase in the use of headphones in both work and everyday life has contributed to a rise in hearing conditions, including hearing loss and tinnitus.
02
Creative Challenges
The majority of hearing issues are socially related to age.
How do we convey the importance of hearing health prevention?
How do we communicate sound-related matters on a visually rich media?
03
Hypothesis
01
People don’t understand what they don't experience.
In other words, “you live it, you get it”.
02
Sudden changes are more easily understandable than gradual ones (like hearing loss).
03
The Headphone Generation is silently affected by the problem.
Hearing Prevention is like climate change, subject to analysis, able to be contrasted to reality but easily hide-able , forget-able and/or neglect-able.
04
Answers
Prevention is easy.
‍The number 1 feature is easiness of use and implementation.
product
Show, don’t tell.
‍
- Create a “Hearing Loss” and “Tinnitus” filter. Just turn on and off the filter in the call to experience the condition. Can we pull that off?

- Actual case we have helped. Show the before and after.
Sales
Labelling and owning terms for better understanding.
Like "The Headphone Generation."
Marketing
Start over
03
The Headphone Generation
What is “The Headphone Generation”?